The legendary Grammy Award winning icon Beyoncé is the latest superstar to team up with the iconic Levi’s denim brand for their new campaign. The 171 year old brand teamed up with the Queen Bey for the release of their global marketing campaign in all markets. Watch her latest commercial as she rocks their 501 jeans for their REIIMAGINE campaign as she reimagines the 1985 Levi’s advert “Launderette” directed by Melina Matsoukas below.

For generations, originals, rebels, visionaries, and hard workers have made waves in our denim. Today, we add a new chapter to the story alongside a fellow trailblazer. Join us as we reimagine iconic stories from our past with Beyoncé. This journey is just getting started.