The rollout will start with Tinashe, who worked on the “Times Nine Palette” of eye shadow ($32; maccosmetics.com), which borrows names for each shade from track names like “All Hands On Deck.” “I was really intrigued by the chance to bring my creative vision to this,” says the R&B artist who is about to embark on a world tour for her forthcoming sophomore album, Joyride. “I got to design the packaging, pick out the colors and create something that I felt like I would use.”

For Detroit rapper Dej Loaf, whose rosy-nude lipglass ($15) will hit stores on April 14, the opportunity is described as an invaluable one — the first of what she hopes will be many more lucrative collaborations. “Music was just a stepping stone for me, I want to get into other things outside of music . . . creative things. This first step [with M·A·C] is a big first step,” she tells Billboard.

Perhaps the edgiest of the capsule, is a gunmetal matte lipstick ($17) by Halsey, whose blue hair, rebellious spirit and 2015 debut full-length Badlands saw her sell out Madison Square Garden (the show will happen on August 13) and collaborate with Justin Bieber.